Behind The Scenes: Building a Jewelry Brand
I was cleaning out the camera roll on my phone recently and came across some old photos that I wanted to share.
A "behind the scenes" moment really helps tell the narrative of a business as it is building. I reminisced all through these images: the little touches, the pop-up shows, the moments with friends who helped me grow, and the trips and locations that I've had the joy of working in and experiencing through my jewelry. This little peek into the flip side of things is a real look at some of the moments behind the work.
---
Fall 2019
I'm prepping and polishing jewelry in my studio in DC before an early photoshoot, with the first necklace stands that I made from copper plumbing fittings, wooden dowels, and tile remnants.
---
Winter 2019
Dropping off inventory for one of my very first boutiques in DC. I remember having to pinch myself that someone wanted to carry and sell my work.
---
Mid 2020
New sign! Excited! But also it was mid-pandemic times, so I was finding joy anywhere I could.
---
Spring 2021
I'm temporarily working at my dining room table in Takoma Park, Maryland while awaiting and creating a new workspace setup.
---
Winter 2021
In my new space, getting ready to sit down to work. Always my motto: "Support Women Owned Businesses"
---
Holiday 2021
Setup at an event at Dumbarton House in Georgetown
---
Early 2022
Messy studio days as I grew my business.
---
Spring 2022
I'm prepping jewelry for an on-location photoshoot in Washington, DC that involved several friends and a collaboration with a clothing brand.
---
Fall 2022
Happily enjoying the ritual of packing orders and walking to my local Post Office to drop them off.
---
Holiday 2022
I leaned into a lot more custom design work this year, including handwriting necklaces, which were very popluar.
---
Early 2023
Setting up space in my home studio after relocating to California. Getting organized as quickly as I can so I can hit the ground running.
---
Fall 2023
Popped up at a variety of locations in the South Bay area. It was a pleasure meeting new clients and sharing my story and embracing the change of locale after so many years in the DMV.
---
Fall 2023
Outtakes from a trip with friends to Costa Rica, complete with a jewelry photoshoot. Anytime I have a gathering of women, it becomes the perfect chance to create magic.
---
Holiday 2023
Outside at a market in Campbell, CA.
---
Spring 2024
I'm stacking necklaces on my friend Jessica in San Jose, CA during a photoshoot outside my favorite coffee place.
---
Spring 2024
A girls trip to Oaxaca with a side of jewelry photoshoot in a beautiful hotel setting. I've learned to take advantage of travels as an excuse to create content.
---
Summer 2024
Moved to London! I was extremely excited to see the shipping container with all of my jewelry and supplies arriving on our street, and to have a gorgeous, new studio space.
---
Summer 2025
I'm making necklace adjustments on a shoot in my new London studio.
---
Fall 2025
A trip to Paris with girlfriends and an impromptu shoot in our dreamy little apartment; Amber is a stylist so of course the hair was going to be just right.
---
Winter 2025
At my computer 3D modeling, with new designs and collections in the works.
---
Spring 2026
Outtake from a street photoshoot in my London neighborhood.
---
Spring 2026
The mess of working on some flat-lay images for a look-book with some props from my kitchen.
---
Thanks for viewing. It's been a gorgeous reminder that there are many not-pretty moments, trials and errors, and months and years of hustle, improvement, and improvisation behind the end product: the sparkling jewelry and shiny objects that you love.
xo,
Lori